Block 1 | Thursday, April 13 | 9:40 a.m. – 10:35 a.m.
Publication Redesign: Strategies for Success
José Reyes | Creative Director, Metaleap Creative
Nikolle Reyes | Managing Director, Metaleap Creative
Publications need to regularly consider if their design is keeping up with the quality and relevance of the content and with its readers’ creative expectations. As creative director at Metaleap, José Reyes has spent 20 years redesigning publications large and small. He will share suggestions for when to do a redesign, what to consider throughout the process, and evaluating success when all the work is done.
What you will learn:
• When to tackle a redesign
• How to think about a redesign
• Key workflow and process considerations throughout
Reporting on Misconduct Allegations and Findings—Issues and Constraints
Theresa Lynn Sidebotham | Attorney, Telios Law PLLC
Allegations of abuse or misconduct in a ministry make the news, and the public expects a certain level of transparency. Reporters can be frustrated in trying to get information from organizations, and sometimes end up with only one side of the story, from the alleged victims. This session explores what reporters can expect organizations to make public in light of legal requirements, fiduciary duties, confidentiality of personal information, and possible litigation. Ignorance of these issues increases the risk of damaging outcomes to survivors and organizations as well as hampering your ability to get a story.
What you will learn:
• What level of transparency can a reporter expect from a ministry facing misconduct allegations
• What’s an acceptable standard of independence for an investigation into misconduct
• What litigation risks do ministries face from misconduct allegations and how should this affect your expectations
Interviews – Preparing, Practicing and Pivoting
Adelle M. Banks | National Reporter, Religion News Service
This workshop will draw on Adelle M. Banks’ longtime experience of interviewing a wide array of famous and grassroots sources, including recent interviews on the red carpet of the Kennedy Center Honors and with clergy grappling with how to continue Christian education in their congregations after the start of the pandemic. It will cover the benefits of preparing for interviews, how practice increases the ability to have a successful interview, and how important it is to be flexible since an interview can veer into an unexpected direction.
One Body, Many Members: Diverse Voices in Magazine Publishing
Jerome Blanco | Editor-in-Chief, Fuller Magazine
Drawing from lessons learned in producing Fuller Seminary’s FULLER magazine, this seminar explores the editorial responsibility—as well as the blessings and challenges—of representing diverse voices, in areas of academic training, vocation, age, gender, race, geographical location, language, and beyond.
Optimizing Your Social Media Strategy
Jason Goff | Digital Consultant
What are the best practices for optimizing your personal and business-related social media profiles, so you can be found on Facebook, Instagram, LinkedIn, and Twitter? In this session, we’ll discuss the importance of having a consistent brand across all social media platforms–including profile pictures and bios. We will explore strategies for crafting effective and compelling content. We’ll cover some basics of search engine optimization and how that applies to your social media profiles. We’ll touch on the use of hashtags and other tactics to increase visibility and reach. Finally, we’ll touch on how you can use social media analytics to track the success of your efforts so you can make better informed decisions about your social media strategy.